TAMPA, Fla. – Moffitt Cancer Center is partnering with USF Athletics and IMG, the University of South Florida’s multimedia rights holder, to make cancer awareness and fundraising a team sport. Together, the organizations are launching the ‘Bulls Against Cancer’ campaign to promote cancer prevention and early detection among sports fans.
During the 2015-16 athletics season, four sports – football, men’s and women’s basketball and baseball – will host one game dedicated to generating awareness of a specific cancer type. The Bulls will wear special uniforms that are coordinated to highlight the color of the awareness ribbon for each cancer. Those jerseys will then be donated to Moffitt following each game, where they will be used to help raise funds dedicated to research in the fight against each specific cancer.
- Football – Breast Cancer (pink)
- October 24 – Southern Methodist vs. USF
- Men’s Basketball – Lung Cancer (white)
- Women’s Basketball – Brain Cancer (gray)
- March 2016
- Baseball – Colon Cancer (blue)
- April 2016
“Cancer is a disease that affects everyone, regardless of age. This partnership with USF gives us the opportunity to educate a younger audience about the importance of cancer prevention and research,” said Alan List, M.D., CEO and president of Moffitt. “Working together as a team, we can make huge strides towards the prevention and cure of cancer.”
“One of the five pillars of our mission statement in USF Athletics is community, and we are very excited to have this opportunity to partner with one of our outstanding community leaders in a fight that is close to all of us,”Director of Athletics Mark Harlan said. “Moffitt has long done ground breaking work in the fight against cancer, and we are happy to be able to use our athletics platform to help generate even more awareness for the cause.”
“IMG is thrilled to bring together this collaboration among Moffitt, Under Armour, USF Athletics and its student-athletes,” said Arden Robbins, general manager of USF IMG Sports Marketing. “The combination of our efforts can make a difference in education and awareness in fighting cancer.”
For more information on ‘Bulls Against Cancer,’ visit www.Moffitt.org/Bulls.
About Moffitt Cancer Center
Located in Tampa, Moffitt is one of only 45 National Cancer Institute-designated Comprehensive Cancer Centers, a distinction that recognizes Moffitt’s excellence in research, its contributions to clinical trials, prevention and cancer control. Moffitt is the top-ranked cancer hospital in Florida and has been listed in U.S. News & World Report as one of the “Best Hospitals” for cancer care since 1999. With more than 4,600 team members, Moffitt has an economic impact in the state of $1.9 billion. For more information, visit MOFFITT.org, and follow the Moffitt momentum on Facebook, Twitter and YouTube.
About USF Athletics
USF Athletics sponsors 19 varsity men’s and women’s teams that compete in 11 different sports, 18 competing at the NCAA Division I level in the American Athletic Conference. The Bulls’ athletic program is celebrating its 50th anniversary in 2015 having started with a men’s soccer contest in 1965. Nearly 500 student-athletes train and compete in the athletic district located on the east end of Tampa campus. The Bulls have claimed five conference titles in their first two seasons in The American. Eight Bulls programs reached NCAA post-season competition in the 2014-15 season as USF posted an 83 percent Graduation Success Rate among student-athletes with 182 earning conference all-academic recognition