Tampa, FL – Thomas H. Brandon, Ph.D., director of Moffitt Cancer Center’s Tobacco Research and Intervention Program and senior member of the Health Outcomes & Behavior department, is highlighted in the March issue of the American Psychological Association publication Monitor on Psychology.
Each month, the publication spotlights the accomplishments and contributions of one APA member. Brandon is being recognized for his achievements in tobacco relapse prevention in research and program development. “It is a pleasure to be recognized for my work,” Brandon said. “I hope that it will lead to greater awareness and use of our interventions.”
Brandon began his research in 1982 to better understand why most attempts to quit smoking eventually result in relapse. He observed that up to 90 percent of all attempts to quit, including the attempts of people in a smoking cessation program, fail. To help quitters stay on course, Brandon developed a cost-effective, relapse-prevention intervention program for people who recently quit smoking to help them stay away from tobacco.
“Forever Free: A Guide to Remaining Smoke Free” is a series of eight self-help booklets designed by Brandon and his team to help new quitters adjust to life without cigarettes. According to two large clinical trials, the program is successful, reducing smoking relapse for at least two years and improving quality of life.
Brandon’s booklets have been adopted by the National Cancer Institute’s Web site, www.smokefree.gov, and can be found in hospitals and health centers across the nation. They are currently being tested by the New York State Smokers’ Quitline.
To purchase the Forever Free series, visit www.moffitt.org/foreverfree. Versions are available for pregnant women, new mothers and Spanish speakers.
To participate in a smoking cessation study led by Brandon and his team, visit www.moffitt.org/projectquit, or call 1-877-954-2548.
To read the complete APA profile, visit www.apa.org/monitor/2010/03/random.aspx.
About The American Psychological Association
The American Psychological Association, in Washington, D.C., is the largest scientific and professional organization representing psychology in the United States and is the world's largest association of psychologists. APA's membership includes more than 152,000 researchers, educators, clinicians, consultants and students. Through its divisions in 54 subfields of psychology and affiliations with 60 state, territorial and Canadian provincial associations, APA works to advance psychology as a science, as a profession and as a means of promoting health, education and human welfare.
About Moffitt Cancer Center
Located in Tampa, Florida, Moffitt Cancer Center is an NCI Comprehensive Cancer Center - a designation that recognizes Moffitt’s excellence in research and contributions to clinical trials, prevention and cancer control. Moffitt currently has 15 affiliates in Florida, one in Georgia and two in Puerto Rico. Additionally, Moffitt is a member of the National Comprehensive Cancer Network, a prestigious alliance of the country’s leading cancer centers, and is listed in U.S. News & World Report as one of “America’s Best Hospitals” for cancer. Moffitt’s sole mission is to contribute to the prevention and cure of cancer.