Colon Cancer Alliance and Moffitt Cancer Center Host Interactive Support Program

March 08, 2010

Tampa, FL– Every four minutes someone in the United States is diagnosed with colorectal cancer, a diagnosis that can be overwhelming without appropriate information and support. People living with colorectal cancer now have the opportunity to exchange ideas and information with health care experts and fellow patients through an educational seminar series called “Conversations about Colorectal Cancer.” This free seminar is presented by the Colon Cancer Alliance in partnership with Moffitt Cancer Center and will be held from 8:30 a.m. to 2 p.m. Saturday, March 13, at Moffitt, 12902 Magnolia Drive.

“This program is an important way for those living with colorectal cancer to learn more about the nation’s second-leading cancer killer,” said Donna Quinlan, Colon Cancer Alliance program director. “By encouraging increased dialogue between patients, health care providers and caregivers, we hope to help patients learn how to successfully continue their daily activities and ultimately improve their quality of life.”

The seminar will allow patients to interact with leading colorectal cancer physicians on topics from the latest treatment advances with targeted therapies to the importance of good nutrition. Patients and caregivers will also have the opportunity to listen and support one another in their collective battle against colorectal cancer. The program is part of a series of free educational events held throughout the country in 2010 that is funded by unrestricted educational grants to the Colon Cancer Alliance from Genentech BioOncology, Bristol-Myers Squibb, Genomic Health and Sirtex.

According to a Harris Interactive survey of more than 500 cancer patients and 300 oncologists, patients who discussed cancer topics with their physicians were more knowledgeable about their condition than those who did not hold discussions. In addition, patients who did not have discussions with their physician were less knowledgeable about the possibility of treatment delays, infection, impact of low red and white blood cells, and proper patient education.

To register for the Tampa seminar or for information on additional seminars, call 1- 877-422-2030or visit the Colon Cancer Alliance Web site at www.ccalliance.org.

About Colorectal Cancer

Although more Americans have become aware of colorectal cancer in recent years, one person dies of the disease every ten minutes. Colorectal cancer is the third most diagnosed cancer in the United States. In fact, one in 18 people in the United States will develop colorectal cancer in their lifetime, yet if caught early, it is one of the most curable cancers. The American Cancer Society estimates that nearly 147,000 new cases were diagnosed in 2009.


The Colon Cancer Alliance

The Colon Cancer Alliance (CCA) is a national patient advocacy organization, with chapters located across the country, and the official patient support partner of Katie Couric's Entertainment Industry Foundation’s National Colorectal Cancer Research Alliance (EIF’s NCCRA). The CCA is dedicated to ending the suffering caused by colorectal cancer. The CCA battles colon cancer through patient support, education, research and advocacy. The CCA invites any and all organizations, government agencies, members of the medical community and individuals impacted by this disease to join the CCA in their mission to eradicate colorectal cancer. The Colon Cancer Alliance’s toll-free helpline is1-877-422-2030, or visit the Web site at www.ccalliance.org.

Moffitt Cancer Center

Located in Tampa, Florida, Moffitt Cancer Center is the only Florida-based cancer center with the NCI designation as a Comprehensive Cancer Center for its excellence in research and contributions to clinical trials, prevention and cancer control. Moffitt currently has 15 affiliates in Florida, one in Georgia and two in Puerto Rico. Additionally, Moffitt is a member of the National Comprehensive Cancer Network, a prestigious alliance of the country’s leading cancer centers, and is listed in U.S. News & World Report as one of “America’s Best Hospitals” for cancer. Moffitt’s sole mission is to contribute to the prevention and cure of cancer.

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