TAMPA, Fla. – Join Saks Fifth Avenue and the Entertainment Industry Foundation (EIF) Oct. 12 -15 for the KEY TO THE CURE shopping weekend at Saks Fifth Avenue in WestShore Plaza in Tampa. During the four-day event, Saks Fifth Avenue will donate two percent of all sales to women’s reproductive cancers at H. Lee Moffitt Cancer Center & Research Institute.
A Kickoff Party will get the weekend started. On Oct. 5, from 5:30 p.m. to 9 p.m., Saks Fifth Avenue in Tampa will be open to more than 500 guests for a private VIP reception chaired by Georgeann Matzkin and Susan Touchton. The honorary chairs are Kiersten and Bruce Allen, general manager of the Tampa Bay Buccaneers. Bruce Allen will be the auctioneer the day of the live auction. New this year will be a chance drawing with a twist: a spin on NBC’s popular game show Deal or No Deal. Also, guests once again will be dazzled by a fashion show featuring women who have survived cancer and will have Tampa Bay Buccaneers as their escorts. Fleming’s Prime Steakhouse and Wine Bar will provide delicious food and Southern Wine and Spirits will bring the wine to this evening of entertainment, auctions and shopping. Saks Fifth Avenue will close its store during the party.
Also, Tampa Saks Fifth Avenue and Moffitt will again feature the Sponsor a Survivor Program. This concept offers individuals and businesses the opportunity to make a $500 donation to honor a woman who has survived some type of women’s reproductive
cancer: breast, ovarian, uterine, or cervical. Honorees will receive a day of pampering at
the Elizabeth Arden Salon at Saks Fifth Avenue.
Tampa KEY TO THE CURE sponsors are Diamond Partners Steven and Georgann Matzkin and Rooms To Go; Southern Wine and Spirits; and Media Sponsor Tampa Bay Metro magazine.
KEY TO THE CURE, in partnership with EIF, takes place each fall in Saks Fifth Avenue Stores nationwide to benefit organizations involved with the treatment and research of women’s reproductive cancers. Award winning actress Glenn Close has been named EIF’s 2006 ambassador for this event. Close will appear in national public service
announcements and in major fashion and lifestyle magazines wearing the limited edition T-shirt designed by Oscar de la Renta. Mercedes-Benz will continue its national partnership.
Saks Fifth Avenue initiated its shopping weekend in 1999. Since then, the company has donated more than $20 million to women’s cancer research and treatment organizations throughout the United States. Locally, the Tampa and Sarasota communities have demonstrated their dedication to ending cancer by donating nearly $500,000 to research efforts at Moffitt Cancer Center.
In 2001, H. Lee Moffitt Cancer Center & Research Institute earned NCI Comprehensive Cancer Center status in recognition of its excellence in research and contributions to clinical trials, prevention and cancer control. Additionally, Moffitt is a member of the National Comprehensive Cancer Network, a prestigious alliance of the country's leading cancer centers, and is listed in the U.S. News & World Report as one of “America’s Best Hospitals” for cancer. Moffitt’s sole mission is to contribute to the prevention and cure of cancer.