Moffitt/Sarasota Memorial Hospital affiliation

June 19, 2006

The Moffitt/Sarasota Memorial Hospital Affiliation was established on August 1, 2001 to offer Sarasota cancer patients “the best care . . . in the right place . . . and at the right time. With a focus on the residents of the Sarasota community, the benefits of the newest forms of cancer treatment and participation in clinical trials.
The Key Elements of an Affiliation are:

Educational Collaboration -
1. Grand Rounds Physician Education
2. Participation in all Moffitt CME Conferences
3. Internet Based Programs
4. Community Programs
5. Availability of Moffitt Patient Education materials
6. Availability of Preceptorships
Research Collaboration
1. Participation in Cooperative Group Trials
2. Participation in Selected Moffitt Institutional Trials
3. SMH is the 4^th Affiliate hospital to participate in the Florida
  
  Total Cancer Care statewide research initiative at Moffitt.*
  
     *Total Cancer Care is a comprehensive, ongoing clinical
  
                  trial, which will provide evidence-based guidelines to
  
       improve care and outcomes for cancer patients throughout
  
       the state of Florida and beyond.
Clinical Collaboration -
1. Established communication with referring Affiliate physicians for Moffitt second opinions
2. Coordination of patient care
Screening Collaboration -
1. On October 15, 2003, Moffitt collaborated with Sarasota Memorial in a very successful breast cancer-screening event in North County for uninsured women.
2. A second breast cancer screening event is being planned for
  
  September 2006.
Marketing –

Co-advertising campaigns have been run to inform

Sarasota residents about the affiliation between Moffitt and Sarasota

Memorial Hospital.
Fund-raising –
1. Funds from the 2002 Moffitt/Sarasota Cancer Coalition Fund, raised by the Sarasota Saks “Key to the Cure” fundraising event were used to support the “Return to Wellness” program at Sarasota Memorial Hospital. This 10-week rehabilitation program offered education, physical exercise and lymphedema services for women who had completed breast cancer treatment. Funding for such services improved the quality of life for patients and helped return them to their pre-diagnosis level of functioning. Funds helped to cover the salary of a physical therapist dedicated to Sarasota breast cancer patients and to invest in equipment to enhance treatment. Sarasota Memorial is dedicated to providing services to underserved women in Sarasota County. These funds made such services more readily available.
  
  Funds from the 2002 event also helped to cover the costs associated with mobile mammography screening for Sarasota underserved women. Underserved women are less likely to travel for screening and prevention services, so it is important to offer these services in their community. The first screening event was offered to a minority population at the North County Health Center on October 15, 2003. The Moffitt mobile mammography unit and staff traveled in support of this event, and provided education and promotional materials.
  
  A combined $27,000 was raised and donated for these Sarasota-based programs.
2. Funds from the 2003 Moffitt/Sarasota Cancer Coalition Fund,
  
  raised by the Sarasota Saks “Key to the Cure” fundraising event were used to support the “Return to Wellness” program at Sarasota Memorial Hospital. (See above for program details.)
  
  Funds the 2003 event also helped to provide mammograms at Sarasota Memorial Hospital and its’ associated facilities for underserved women who have no insurance and who do not qualify for the National Breast & Cervical Cancer Early Detection Program.
  
  A combined $30,000 was raised and donated for these Sarasota-based programs.
3. Funds from the 2004 Moffitt/Sarasota Cancer Coalition Fund,
  
  raised by the Sarasota Saks “Key to the Cure” fundraising event were used to support the development of a Genetics Education Program at Sarasota Memorial Hospital to service residents in the Sarasota community. This program will be structure to screen individuals at high risk for developing genetically linked cancer. An experienced Genetics Counselor has been employed to staff, train, set program standards, and ensure the overall success of the program.
  
  A combined $31,000 was raised and donated for these Sarasota-based programs.
4. Funds from the 2005 Moffitt/Sarasota Cancer Coalition Fund,
  
  raised by the Sarasota Saks “Key to the Cure” fundraising event will be used to support the continuing development of the Genetics Education Program at Sarasota Memorial Hospital.

Affiliate Physicians –

There are currently 27 Sarasota County physicians independently affiliated with Moffitt Cancer Center.