MOFFITT CANCER CENTER AND DIRECTV TEAM UP TO FIGHT CANCER

September 25, 2009

TAMPA, Fla. – H. Lee Moffitt Cancer Center & Research Institute will kick off A Day of Football Oct. 4, from 11 a.m. to 2:30 p.m. in the Vincent A. Stabile Research Building on the Moffitt campus at 12902 Magnolia Dr. The event will launch Moffitt’s joint promotion with DIRECTV, Inc., the nation’s leading satellite television provider and its DIRECTVCARES program to raise money for cancer research. The kick off is free and open to the public. Valet parking will be available for guests who will enjoy refreshments and football-themed games along with special prizes and a program.

DIRECTV will donate $200 to Moffitt research for every new customer and existing customer who makes a programming commitment, including its current offer of the exclusive NFL SUNDAY TICKET® package. A special gift will go to the first 25 people who sign up for DIRECTV that day.

Individuals can sign up by calling (888) 333-6413. Program information is also available by visiting moffitt.org and directv.com/cure. Representatives from DIRECTV will be on hand to answer questions and to help guests sign up.

“We are happy to be working with DIRECTV to offer our potential and existing donors this unique opportunity to support Moffitt research with a valuable donation,” says Susan Stern, executive director of the Moffitt Cancer Center Foundation.

“There’s no limit to how much can be raised for Moffitt cancer research by friends, family and individuals who sign up for DIRECTV through this program,” says Paul Guyardo, executive vice president and chief marketing officer, DIRECTV, Inc. “We’re

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very pleased to be partnering with Moffitt in their tremendous effort to cure cancer.”     Those who activate DIRECTV will not only be helping to support cancer research, but will receive extensive programming including local channels, 24/7 customer service and customer satisfaction that has ranked higher than cable five years running. DIRECTV customers also have exclusive access to the most comprehensive collection of sports programming available anywhere including NFL SUNDAY TICKET™ and MLB EXTRA INNINGS™.

About DIRECTV

DIRECTV, Inc., the nation’s leading satellite television service provider, presents the finest television experience available to more than 15.5 million customers through exclusive content, industry-leading customer service (which has surpassed cable six years running) and superior technologies.  Each day, DIRECTV subscribers enjoy over 250 channels of 100% digital picture and sound; exclusive programming and the most comprehensive collection of sports programming available anywhere including NFL SUNDAY TICKET™ and MLB EXTRA INNINGS™.  DIRECTV (NYSE:DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan™, US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD.  DIRECTV is approximately 39 percent owned by News Corporation.  For the most up-to-date information on the Company, please visit directv.com.

About the Moffitt Cancer Center

In 2001, H. Lee Moffitt Cancer Center & Research Institute earned NCI Comprehensive Cancer Center status in recognition of its excellence in research and contributions to clinical trials, prevention and cancer control. Additionally, Moffitt is a member of the National Comprehensive Cancer Network, a prestigious alliance of the country's leading cancer centers, and is listed in the U.S. News & World Report among “America’s Best Hospitals” for cancer. Moffitt’s sole mission is to contribute to the prevention and cure of cancer.

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