AAA Takes Moffitt Message to Its Members

May 12, 2006

Tampa, FL  - When Tom O’Brien, president and CEO of AAA Auto Club South, joined H. Lee Moffitt Cancer Center & Research Institute’s national Board of Advisors in 2005, he saw an opportunity not only to share the Moffitt message but also to educate his 3,300 employees and four million members in Florida, Georgia, Tennessee and Puerto Rico.

“It’s a win-win situation for our members and our employees to learn more about this devastating disease,” says O’Brien.

The result has been an ongoing stream of information to AAA members and employees about cancer prevention, early detection and treatment in the organization’s print magazine, e-newsletter and employee communications. And while the messages begin with O’Brien’s employees and members, they are incorporated into magazines that AAA Auto Club South publishes for dozens of other AAA clubs and ultimately reach more than 8 million readers and e-subscribers. O’Brien also has encouraged the CEOs of all AAA clubs that comprise the nearly 50-million-member organization to consider supporting this lifesaving partnership.

Most recently, AAA featured a story on Sam Donaldson, who chairs Moffitt’s Board of Advisors, in its Going Places member magazine. Donaldson is a cancer survivor who is a strong advocate for early detection and cancer research. The ABC News veteran also taped a message for AAA members about Moffitt that can be seen at www.aaasouth.com by entering the word “cancer” in the search box and clicking on the “go” button.

In 2001, H. Lee Moffitt Cancer Center & Research Institute earned NCI Comprehensive Cancer Center status in recognition of its excellence in research and contributions to clinical trials, prevention and cancer control. Additionally, Moffitt is a member of the National Comprehensive Cancer Network, a prestigious alliance of the country’s leading cancer centers, and is listed in U.S. News & World Report as one of America’s Best Hospitals for cancer. Moffitt’s sole mission is to contribute to the prevention and cure of cancer.

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