H. Lee Moffitt Cancer Center & Research Institute

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Thomas H. Brandon, PhD

Thomas H. Brandon, PhD

Faculty Rank:

Senior Member

Titles:

  • Director, Tobacco Research & Intervention Program

Department/Program Affiliations:

  • Tobacco Research & Intervention Program  
  • Health Outcomes & Behavior  

Primary Address:

4115 E. Fowler Ave
Tampa, FL 33617

Office:

(813) 745-1750

USF Affiliations/College Department:

  • Arts & Sciences / Psychology
  • Medicine / Oncologic Sciences

University Academic Rank:

Professor

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Thomas H. Brandon, PhD

Education & Training:

  • A.B., University of California, Berkeley, 1981 - Psychology
  • M.S., University of Wisconsin-Madison, 1985 - Psychology (Clinical)
  • Ph.D., University of Wisconsin-Madison, 1990 - Psychology (Clinical)
  • Internship, Indiana University Medical Center, Indianapolis, 1990 - Clinical Psychology

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Thomas H. Brandon, PhD

Research Interests:

As director of Moffitt Cancer Center's Tobacco Research & Intervention Program (TRIP), Dr. Brandon has several active lines of research, most of which share a focus on tobacco relapse and relapse prevention. One line involves development and evaluation of low-cost relapse-prevention interventions for smokers who have already quit smoking. Only about 5% of self-quitting smokers are successful at achieving long-term cessation after a given quitting attempt. Dr. Brandon and his colleagues have developed a simple yet innovative 'self-help' relapse-prevention intervention for these self-quitters. Results of two clinical trials indicate that a series of booklets delivered by mail significantly reduced relapse rate among recent quitters and is highly cost-effective. The National Cancer Institute (NCI) is now disseminating this program via two web sites: cancercontrolplanet.cancer.gov and www.smokefree.gov.

This same line of research also led to two R01 grants from NCI. The first was a dismantling study to identify the prepotent components of the intervention. Results indicate that the content of the booklets, rather than the repeated contact of the multiple booklets, was responsible for the effect. The second R01 is an ongoing project to adapt the intervention for a special subpopulation of (ex)smokers who are particularly prone to smoking relapse: pregnant and postpartum women. Nearly all women who quit smoking during pregnancy relapse after delivery, and previous relapse-prevention efforts have failed with this population.

Another line of research involves translating basic learning theory and research, often limited to animal models, to potential human interventions for drug abuse. One such model is Eisenberg's learned industriousness theory, a behavioral theory of motivation based upon one's history of reinforcement for effortful behaviors. Dr. Brandon and his colleagues have shown that smokers, as predicted by extrapolations from this model, demonstrate less persistence than nonsmokers on two frustrating behavioral tasks, and that task persistence can prospectively predict success (through a 2-year follow-up period) at smoking cessation. In another ongoing study, funded by the American Cancer Society-National, Dr. Brandon is testing the translation of basic animal research on Pavlovian extinction into a ?cue-exposure? treatment for nicotine dependence. Contemporary learning research indicates that extinction does not generalize well across contexts unless a cue from the extinction context is presented. Therefore, Dr. Brandon is testing cue exposure therapy with the presence of an extinction memory retrieval cue (a medallion) that is given to smokers as they receive exposure therapy.

Finally, Dr. Brandon's lab has been investigating unique motivators of smoking that may be important for particular subpopulations of smokers. These include the role of pain in motivating smoking among chronic pain patients, and the degree to which poor body image is a motivator to smoke among college-age women.



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Thomas H. Brandon, PhD

Publications:

  1. Ditre JW, Heckman BW, Butts EA, Brandon TH. Effects of expectancies and coping on pain-induced motivation to smoke. J Abnorm Psychol. 2010 Aug;119(3):524-533. Pubmedid: 20677841.   Pubmed ID: 20677841

  2. Litvin EB, Brandon TH. Testing the influence of external and internal cues on smoking motivation using a community sample. Exp Clin Psychopharmacol. 2010 Feb;18(1):61-70. Pubmedid: 20158295.   Pubmed ID: 20158295

  3. Sheffer CE, Stitzer M, Brandon T, Bursac Z. Effectiveness of adding relapse prevention materials to telephone counseling. J Subst Abuse Treat. 2010 Jul;39(1):71-77. Pubmedid: 20682187.   Pubmed ID: 20682187

  4. Simmons VN, Heckman BW, Ditre JW, Brandon TH. A measure of smoking abstinence-related motivational engagement: development and initial validation. Nicotine Tob Res. 2010 Apr;12(4):432-437. Pubmedid: 20190004. Pmcid: PMC2847080.   Pubmed ID: 20190004

  5. Lopez Khoury EN, Litvin EB, Brandon TH. The effect of body image threat on smoking motivation among college women: mediation by negative affect. Psychol Addict Behav. 2009 Jun;23(2):279-286. Pubmedid: 19586144.   Pubmed ID: 19586144

  6. Simmons VN, Litvin EB, Patel RD, Jacobsen PB, McCaffrey JC, Bepler G, Quinn GP, Brandon TH. Patient-provider communication and perspectives on smoking cessation and relapse in the oncology setting. Patient Educ Couns. 2009 Dec;77(3):398-403. Pubmedid: 19846270.   Pubmed ID: 19846270

  7. Ditre JE, Brandon TH. Pain as a motivator of smoking: effects of pain induction on smoking urge and behavior. J Abnorm Psychol. 2008 May;117(2):467-472. Pubmedid: 18489224.   Pubmed ID: 18489224

  8. Hendricks P, Brandon T. Smokers' expectancies for smoking versus nicotine. Psychol Addict Behav. 2008 Mar;22(1):135-140. Pubmedid: 18298240.   Pubmed ID: 18298240

  9. Lopez E, Drobes D, Thompson J, Brandon T. Effects of a body image challenge on smoking motivation among college females. Health Psychol. 2008 May;27:S243-S251. Pubmedid: 18979977.   Pubmed ID: 18979977

  10. Lopez E, Simmons V, Quinn G, Meade C, Chirikos T, Brandon T. Clinical trials and tribulations: Lessons learned from recruiting pregnantex-smokers for relapse prevention. Nicotine Tob Res. 2008 Jan;10(1):87-96. Pubmedid: 18188749.   Pubmed ID: 18188749

  11. Simmons V, Vidrine J, Brandon T. Smoking cessation counseling as a teachable moment for skin cancer prevention: pilot studies. Am J Health Behav. 2008 Mar;32(2):137-145. Pubmedid: 18052854.   Pubmed ID: 18052854

  12. Brandon T, Vidrine J, Litvin E. Relapse and relapse prevention. Annu Rev Clin Psychol. 2007;3:257-284. Pubmedid: 17716056.   Pubmed ID: 17716056

  13. Lee J, Herzog T, Meade C, Webb M, Brandon T. The use of GEE for analyzing longitudinal binomial data: A primer using data from a tobacco intervention. Addict Behav. 2007 Jan;32(1):187-193. Pubmedid: 16650625.   Pubmed ID: 16650625

  14. Simmons V, Brandon T. Secondary smoking prevention in a university setting: A randomized comparison of an experiential, theory-based intervention and a standard didactic intervention for increasing cessation motivation. Health Psychol. 2007 May;26(3):268-277. Pubmedid: 17500613.   Pubmed ID: 17500613

  15. Stasiewicz P, Brandon T, Bradizza C. Effects of extinction context and retrieval cues on renewal of alcohol-cue reactivity among alcohol-dependent outpatients. Psychol Addict Behav. 2007 Jun;21(2):244-248. Pubmedid: 17563145.   Pubmed ID: 17563145

  16. Steinberg ML, Krejci JA, Collett K, Brandon TH, Ziedonis DM, Chen K. Relationship between self-reported task persistence and history of quitting smoking, plans for quitting smoking, and current smoking status in adolescents. Addict Behav. 2007 Jul;32(7):1451-1460. Pubmedid: 17125931.   Pubmed ID: 17125931

  17. Webb M, Hendricks P, Brandon T. Expectancy priming of smoking cessation messages enhances the placebo effect oftailored interventions. Health Psychol. 2007 Sep;26(5):598-609. Pubmedid: 17845111.   Pubmed ID: 17845111

  18. Hendricks P, Ditre J, Drobes D, Brandon T. The early time course of smoking withdrawal effects. Psychopharmacology (Berl). 2006 Aug;187(3):385-396. Pubmedid: 16752139.   Pubmed ID: 16752139

  19. Quinn G, Ellison B, Meade C, Roach C, Lopez E, Albrecht T, Brandon T. Adapting smoking relapse-prevention materials for pregnant and postpartum women: formative research. Matern Child Health J. 2006 May;10(3):235-245. Pubmedid: 16341911.   Pubmed ID: 16341911

  20. Brandon T, Brandon K. Brother, can you spare a smoke? Sibling transmission of tobacco use. Addiction. 2005 Apr;100(4):439-440. Pubmedid: 15784053.   Pubmed ID: 15784053

  21. Hendricks P, Brandon T. Smoking expectancy associates among college smokers. Addict Behav. 2005 Feb;30(2):235-245. Pubmedid: 15621395.   Pubmed ID: 15621395

  22. Quinn G, Ellison B, Meade C, Roach C, Lopez E, Albrecht T, Brandon T. Adapting Smoking Relapse-Prevention Materials for Pregnant and Postpartum Women: Formative Research. Matern Child Health J. 2005 May;10(3):235-45. Pubmedid: 16341911.   Pubmed ID: 16341911

  23. Webb M, Simmons V, Brandon T. Tailored interventions for motivating smoking cessation: using placebo tailoring to examine the influence of expectancies and personalization. Health Psychol. 2005 Mar;24(2):179-188. Pubmedid: 15755232.   Pubmed ID: 15755232

  24. Baker T, Brandon T, Chassin L. Motivational influences on cigarette smoking. Annu Rev Psychol. 2004;55:463-491. Pubmedid: 14744223.   Pubmed ID: 14744223

  25. Brandon T, Herzog T, Irvin J, Gwaltney C. Cognitive and social learning models of drug dependence: implications for the assessment of tobacco dependence in adolescents. Addiction. 2004;99:51-77. Pubmedid: 15128380.   Pubmed ID: 15128380

  26. Brandon TH, Meade CD, Herzog TA, Chirikos TN, Webb MS, Cantor AB. Efficacy and cost-effectiveness of a minimal intervention to prevent smoking relapse: dismantling the effects of amount of content versus contact. J Consult Clin Psychol. 2004 Oct;72(5):797-808. Pubmedid: 15482038.   Pubmed ID: 15482038

  27. Chirikos T, Herzog T, Meade C, Webb M, Brandon T. Cost-effectiveness of a complementary health intervention: the case of smoking relapse prevention. Int J Technol Assess Health Care. 2004;20(4):475-480. Pubmedid: 15609798.   Pubmed ID: 15609798

  28. Juliano L, Brandon T. Smokers' expectancies for nicotine replacement therapy vs. cigarettes. Nicotine Tob Res. 2004;6(3):569-574. Pubmedid: 15203790.   Pubmed ID: 15203790

  29. Simmons V, Webb M, Brandon T. College-student smoking: an initial test of an experiential dissonance-enhancing intervention. Addict Behav. 2004;29:1129-1136. Pubmedid: 15236813.   Pubmed ID: 15236813

  30. Steinberg M, Ziedonis DM, Krejci JA, Brandon TH. Motivational interviewing with personalized feedback: a brief intervention for motivating smokers with schizophrenia to seek treatment for tobacco dependence. J Consult Clin Psychol. 2004 AugL;72(4):723-728. Pubmedid: 15301657.   Pubmed ID: 15301657

  31. Westmaas J, Brandon T. Reducing risk in smokers. Curr Opin Pulm Med. 2004;10(4):284-288. Pubmedid: 15220753.   Pubmed ID: 15220753

  32. Brandon T, Herzog T, Webb M. It ain't over till it's over: the case for offering relapse-prevention interventions to former smokers. Am J Med Sci. 2003;326(4):197-200. Pubmedid: 14557734.   Pubmed ID: 14557734

  33. Brandon TH, Herzog TA, Juliano LM, Irvin JE, Lazev AB, Simmons VN. Pretreatment task persistence predicts smoking cessation outcome. J Abnorm Psychol. 2003 Aug;112(3):448-456. Pubmedid: 12943023.   Pubmed ID: 12943023

  34. Hughes J, Brandon T. A softer view of hardening. Nicotine Tob Res. 2003;5(6):961-962. Pubmedid: 14668081.   Pubmed ID: 14668081

  35. Irvin J, Hendricks P, Brandon T. The increasing recalcitrance of smokers in clinical trials II: Pharmacotherapy trials. Nicotine Tob Res. 2003;5(1):27-35. Pubmedid: 12745504.   Pubmed ID: 12745504

  36. Westmaas J, Brandon T, Lokitis J. Altering risk in patients who smoke. Respir Care Clin N Am. 2003;9(2):259-268. Pubmedid: 12911292.   Pubmed ID: 12911292

  37. Brandon T, Irvin J, Hendricks P. The increasing power of placebos in trials of antidepressants. Jama. 2002;288(4):449-450. Pubmedid: 12132969.   Pubmed ID: 12132969

  38. Collins BN, Brandon TH. Effects of extinction context and retrieval cues on alcohol cue reactivity among nonalcoholic drinkers. J Consult Clin Psychol. 2002 Apr;70(2):390-397. Pubmedid: 11952197.   Pubmed ID: 11952197

  39. Copeland A, Brandon T. Do desirability ratings moderate the validity of probability ratings on the Smoking Consequences Questionnaire-Adult? A reanalysis using regression. Psychol Assess. 2002;14(3):353-359. Pubmedid: 12214441.   Pubmed ID: 12214441

  40. Herzog T, Lazev A, Irvin J, Juliano L, Greenbaum P, Brandon T. Group effects in behavior therapy: the example of group therapy for smoking cessation. Behav Ther. 2002;33:29-43. Pubmedid: noPMID.  

  41. Juliano LM, Brandon TH. Effects of nicotine dose, instructional set, and outcome expectancies on the subjective effects of smoking in the presence of a stressor. J Abnorm Psychol. 2002 Feb;111(1):88-97. Pubmedid: 11866182.   Pubmed ID: 11866182

  42. Brandon T. Behavioral tobacco cessation treatments: yesterday's news or tomorrow's headlines?. J Clin Oncol. 2001;19(18):64S-68S. Pubmedid: 11560976.   Pubmed ID: 11560976

  43. Brandon T, Collins B, Juliano L, Lazev A. Preventing relapse among former smokers: a comparison of minimal interventions via telephone and mail. J Consult Clin Psychol. 2000;68(1):103-113. Pubmedid: 10710845.   Pubmed ID: 10710845

  44. Brandon T, Lisman S. Introduction to the special section on empirical underpinnings of the ethics of alcohol administration in research settings. Psychol Addict Behav. 2000 Dec;14(4):315-318. Pubmedid: 11130150.   Pubmed ID: 11130150

  45. Brandon T. History and role of Psychology of Addictive Behaviors. Psychol Addict Behav. 2000 Mar;14(1):3-5. Pubmedid: 10822740.   Pubmed ID: 10822740

  46. Copeland A, Brandon T. Testing the causal role of expectancies in smoking motivation and behavior. Addict Behav. 2000 May;25(3):445-449. Pubmedid: 10890299.   Pubmed ID: 10890299

  47. Irvin J, Brandon T. The increasing recalcitrance of smokers in clinical trials. Nicotine Tob Res. 2000;2(1):79-84. Pubmedid: 11072444.   Pubmed ID: 11072444

  48. Westmaas J, Nath V, Brandon T. Contemporary smoking cessation. Cancer Control. 2000;7(1):56-62. Pubmedid: 10740661.   Pubmed ID: 10740661

  49. Copeland A, Brandon T. Testing the causal role of expectancies in smoking motivation and behavior. Addictive Behaviors. 1999;25(3):445-449. Pubmedid: noPMID.  

  50. Lazev A, Herzog T, Brandon T. Classical conditions of environmental cues to cigarette smoking. Exp Clin Psychopharmacol. 1999 Feb;7(1):56-63. Pubmedid: 10036610.   Pubmed ID: 10036610

  51. Brandon T, Lazev A, Juliano L. Very delayed smoking relapse warrants research attention. Psychol Rep. 1998;83:72-74. Pubmedid: 9775662.   Pubmed ID: 9775662

  52. Juliano L, Brandon T. Reactivity to instructed smoking availability and environmental cues: evidence with urge and reaction time. Exp Clin Psychopharm. 1998;6:45-53.  

  53. Juliano L, Brandon T. Reactivity to instructed smoking availability and environmental cues: evidence with urge and reaction time. Exp Clin Psychopharmacol. 1998 Feb;6(1):45-53. Pubmedid: 9526145 .   Pubmed ID: 9526145

  54. Brandon T, Wetter D, Baker T. Affect, expectancies, urges and smoking: do they conform to models of drug motivation and relapse?. Exp Clin Psychopharm. 1996;4:29-36.  

  55. Kashinksy W, Collins B, Brandon T. A telemetric device for measuring smoking topography. Behav Res Meth Instr Comp. 1995;27:375-378. Pubmedid: noPMID.  

  56. Zelman D, Brandon T, Jorenby D, Baker T. Measures of affect and nicotine dependence predict differential response to smoking cessation treatments. J Consult Clin Psychol. 1992 Dec;60(6):943-952. Pubmedid: 1460156 .   Pubmed ID: 1460156

  57. Brandon T, Tiffany S, Obremski K, Baker T. Postcessation cigarette use: the process of relapse. Addict Behav. 1990;15(2):105-114. Pubmedid: 2343783 .   Pubmed ID: 2343783

  58. Brandon T, Zelman D, Baker T. Effects of maintenance sessions on smoking relapse: delaying the inevitable?. J Consult Clin Psychol. 1987 Oct;55(5):780-782. Pubmedid: 3454792 .   Pubmed ID: 3454792

  59. Brandon T, Tiffany S, Baker T. The process of smoking relapse. Nida Res Monogr. 1986;72:104-117. Pubmedid: 3099201 .   Pubmed ID: 3099201

  60. Brandon T, Juliano L, Copeland A. Expectancies for tobacco smoking. In: Kirsh I, ed. How expectancies shape experience. Washington, DC: American Psychological Association; 1999;263-299.  

  61. Brandon T, Piasecki T, Quinn E, Baker T. In: Addictive behaviour: cue exposure theory and practice. Chichester, NY: J. Wiley; 1995.  

  62. Brandon TH, Juliano LM, Copeland AL. Expectancies for tobacco smoking. In: How expectancies shape experience. Washington, D.C.: American Psychological Association; 1999;263-299.  

Thomas H. Brandon, PhD

Below is a list of active grants where the faculty member is the Principal Investigator. Grants are sorted by sponsor and then sorted by start date, with the more recent grant shown first.

Extended Self-Help for Smoking Cessation

5 R01 CA134347-02
Sponsor: Nat Institutes of Health / NCI
Project Dates: May 11, 2009 to March 31, 2014
Annual Direct Cost: $351,859
Annual Total Cost: $583,862
Project Total: $2,795,789

Relapse-Prevention Booklets as Adjunct to a Tobacco Quitline

3 R01 CA137537-02S1
Sponsor: Nat Institutes of Health / NCI
Project Dates: January 1, 2009 to November 30, 2012
Annual Direct Cost: $406,973
Annual Total Cost: $631,173
Project Total: $100,681

Varenicline Effects on Cue Reactivity and Smoking Reward/Reinforcement

IIR # GA3051LP
Sponsor: Pfizer, Inc.
Project Dates: February 1, 2008 to November 30, 2010
Annual Direct Cost: $119,365
Annual Total Cost: $149,206
Project Total: $274,206

Affect Regulation Training for Pregnant Smokers

R509654, Amendment 4
Sponsor: SUNY - Buffalo / Nat Institutes of Health
Project Dates: September 15, 2007 to June 30, 2011
Annual Direct Cost: $20,768
Annual Total Cost: $34,683
Project Total: $137,480

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